Why should you outsource your Pay-Per-Click campaign to an agency?

8 reasons for outsourcing pay-per-click campaigns

Here are eight reasons why you should consider outsourcing your Pay-Per-Click campaign to an experienced agency;

• Pay-Per-Click agencies share special relationships with the search engines, allowing them to upload data quicker and resolve issues faster with premium account managers. This prioritised service provides better results for the agencies.
• Most agencies have internally developed bespoke toolsets allowing them to optimise their campaigns and achieve a better return-on-investment. Agencies are constantly adjusting their campaigns and have the knowledge to respond to any data shifts, whereas many marketers may not.
• Pay-Per-Click is what agency staff live and breathe day-in, day-out. PPC professionals continuously beta test new tools and are the first to know about the latest software (and are often first to utilise it for their campaigns).
• Pay-Per-Click specialists use the latest bid-management software to ensure all keyphrases are performing well at a low cost-per-click.
• On average agencies achieve better click-through-rates than marketers, with agencies at 3.4% and marketers at 2.8% [1]
• Agencies can provide comprehensive reporting and ROI analysis.
• Pay-Per-Click achieves higher conversion rates, for both Search Engine Optimisation and Pay-Per-Click in particular, with agencies achieving an average of 6.8% and marketers achieving 5.4%. [2]
• "Good Pay-Per-Click companies are well worth the cost as they will always make you more money than you would otherwise make."

(By Tom Bennison , from payperclicksearchengines.com)